B2B Marketing - Interview with Mark Donnigan

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

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B2B Marketing - Mark Donnigan Virtual CMO

By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances of winning a sale. In today's fast-paced business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the special diffi

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Marketing for Business to Business Selling and today’s Buyer’s Journey - Startup Marketing Consultant Mark Donnigan

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

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Understanding today’s Buyer’s Journey is the Secret to Winning in B2B Marketing - Interview with Mark Donnigan

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying

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